30-DAY CONTENT ROADMAP: KAWAN LANSIA
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MINGGU 1: FOUNDATION WEEK - Membangun Trust & Awareness
Fokus: Perkenalan + Validasi Masalah
Hari 1 (Senin) - CHANNEL INTRODUCTION
“Halo! Saya Dr. Rista - Teman Baru Keluarga Indonesia”
- Kategori: Introduction
- Hook: Personal story tentang pengalaman keluarga
- Goal: Subscribe + brand introduction
Hari 2 (Selasa) - VALIDATION CONTENT
“Wajar Ga Sih Kalau Orangtua Jadi Mudah Tersinggung Setelah Pensiun?”
- Kategori: Validation
- Hook: Relatable situation yang dialami 80% keluarga
- Goal: Comments sharing pengalaman
Hari 3 (Rabu) - MYTH BUSTING
“5 Mitos Kesehatan Mental Lansia yang Bikin Keluarga Indonesia Salah Langkah”
- Kategori: Educational
- Hook: Shocking statistic tentang misconception
- Goal: Save rate tinggi
Hari 4 (Kamis) - PROBLEM IDENTIFICATION
“Tanda-Tanda Tersembunyi: Orangtua Anda Mungkin Butuh Bantuan Tapi Tidak Bilang”
- Kategori: Behind the Scenes Medical
- Hook: “Yang dokter jarang kasih tahu”
- Goal: Awareness + email signup
Hari 5 (Jumat) - PERMISSION GIVING
“Boleh Ga Sih Merasa Kesal Sama Orangtua Sendiri? (Jawaban Mengejutkan)”
- Kategori: Permission
- Hook: Taboo topic yang semua rasakan
- Goal: High engagement + shares
Hari 6 (Sabtu) - FAMILY DYNAMICS
“Kenapa Orangtua Kita Jadi ‘Berbeda’ Setelah Usia 60? Ini Penjelasan Ilmiahnya”
- Kategori: Educational
- Hook: Scientific explanation yang mudah dipahami
- Goal: Authority building
Hari 7 (Minggu) - COMMUNITY BUILDING
“Cerita dari 1000 Keluarga Indonesia: Anda Tidak Sendirian dalam Perjalanan Ini”
- Kategori: Stories & Inspiration
- Hook: Community stories compilation
- Goal: Emotional connection + community feel
MINGGU 2: PROBLEM DEEP DIVE - Identifikasi Spesifik
Fokus: Masalah yang Paling Sering Dialami
Hari 8 (Senin) - COMMUNICATION ISSUE
“Cara Bicara dengan Orangtua yang Selalu Bilang ‘Kamu Ga Ngerti!’”
- Kategori: Scripted Solution
- Hook: Exact dialogue script
- Goal: Actionable tips + high saves
Hari 9 (Selasa) - DEPRESSION AWARENESS
“Depresi atau Kesedihan Biasa? 7 Perbedaan yang Harus Keluarga Ketahui”
- Kategori: Behind the Scenes Medical
- Hook: Diagnostic criteria simplified
- Goal: Early detection awareness
Hari 10 (Rabu) - CAREGIVER STRESS
“Burnout Merawat Orangtua: Ketika Kasih Sayang Jadi Beban”
- Kategori: Validation
- Hook: Addressing caregiver guilt
- Goal: Permission to feel exhausted
Hari 11 (Kamis) - BEHAVIORAL CHANGES
“Orangtua Jadi Pelupa - Normal Aging atau Tanda Bahaya?”
- Kategori: Educational
- Hook: Fear of dementia addressed
- Goal: When to worry vs when not to
Hari 12 (Jumat) - PRACTICAL SOLUTION
“3 Kalimat Ajaib untuk Menenangkan Orangtua yang Cemas”
- Kategori: Scripted Solution
- Hook: Exact words that work
- Goal: Immediate application
Hari 13 (Sabtu) - FAMILY RESISTANCE
“Cara Mengajak Orangtua ke Psikolog Tanpa Drama dan Pertengkaran”
- Kategori: Scripted Solution
- Hook: Step-by-step approach
- Goal: Professional help acceptance
Hari 14 (Minggu) - WEEKLY REFLECTION
“Q&A Minggu Ini: Dr. Rista Jawab Pertanyaan Keluarga Indonesia”
- Kategori: Q&A
- Hook: Real questions from comments
- Goal: Community engagement + authority
MINGGU 3: SOLUTION WEEK - Strategi Praktis
Fokus: Tools dan Teknik yang Bisa Langsung Diterapkan
Hari 15 (Senin) - DAILY ROUTINE
“Rutinitas Harian 15 Menit untuk Mental Health Orangtua yang Terbukti Efektif”
- Kategori: Practical Solution
- Hook: Simple daily habits
- Goal: Easy implementation
Hari 16 (Selasa) - MEDICATION MANAGEMENT
“Orangtua Suka Lupa Minum Obat? 5 Trik Psikologi yang Jarang Diketahui”
- Kategori: Behind the Scenes Medical
- Hook: Behavioral psychology tricks
- Goal: Compliance improvement
Hari 17 (Rabu) - SOCIAL ISOLATION
“Cara Mengatasi Orangtua yang Malas Keluar Rumah dan Bertemu Orang”
- Kategori: Practical Solution
- Hook: Motivation techniques
- Goal: Social engagement strategies
Hari 18 (Kamis) - TECHNOLOGY INTEGRATION
“Mengajarkan WhatsApp ke Orangtua Tanpa Stres (untuk Anak dan Orangtua)”
- Kategori: Scripted Solution
- Hook: Tech teaching made easy
- Goal: Digital inclusion
Hari 19 (Jumat) - PERMISSION GIVING ADVANCED
“Boleh Ga Orangtua Kita Dirawat Orang Lain? (Membahas Taboo Terbesar)”
- Kategori: Permission
- Hook: Controversial but necessary topic
- Goal: Reduce guilt about external care
Hari 20 (Sabtu) - CRISIS MANAGEMENT
“Apa yang Harus Dilakukan Saat Orangtua Mengalami Panic Attack”
- Kategori: Emergency Guide
- Hook: Crisis response protocol
- Goal: Emergency preparedness
Hari 21 (Minggu) - SUCCESS STORY
“Dari Depresi Berat ke Bahagia Lagi: Kisah Bu Sari dan Mama di Surabaya”
- Kategori: Stories & Inspiration
- Hook: Real transformation story
- Goal: Hope + proof of concept
MINGGU 4: ADVANCED TOPICS - Community Building
Fokus: Topik Kompleks + Membangun Loyalitas
Hari 22 (Senin) - FINANCIAL PSYCHOLOGY
“Kenapa Orangtua Jadi Pelit atau Boros Setelah Pensiun? Ini Penjelasannya”
- Kategori: Behind the Scenes Medical
- Hook: Money behavior changes
- Goal: Understanding financial anxiety
Hari 23 (Selasa) - GRIEF PREPARATION
“Cara Membicarakan Kematian dengan Orangtua Tanpa Membuat Mereka Takut”
- Kategori: Advanced Communication
- Hook: Difficult conversation guide
- Goal: End-of-life planning
Hari 24 (Rabu) - SIBLING COORDINATION
“Saudara Ga Mau Bantu Rawat Orangtua? Strategi Menghadapi Keluarga yang Cuek”
- Kategori: Family Dynamics
- Hook: Sibling conflict resolution
- Goal: Fair care distribution
Hari 25 (Kamis) - CULTURAL WISDOM
“Menggabungkan Kebijaksanaan Nenek Moyang dengan Psikologi Modern”
- Kategori: Cultural Integration
- Hook: Traditional meets modern
- Goal: Cultural respect + effectiveness
Hari 26 (Jumat) - SELF-CARE FOR CAREGIVERS
“Self-Care Bukan Selfish: 7 Cara Merawat Diri Sambil Merawat Orangtua”
- Kategori: Permission + Practical
- Hook: Guilt-free self-care
- Goal: Caregiver sustainability
Hari 27 (Sabtu) - FUTURE PLANNING
“Persiapan Mental: Menghadapi Kemungkinan Terburuk dengan Kepala Dingin”
- Kategori: Advanced Planning
- Hook: Realistic preparation
- Goal: Anxiety reduction through planning
Hari 28 (Minggu) - COMMUNITY CELEBRATION
“28 Hari Bersama: Transformasi Luar Biasa Keluarga KAWAN LANSIA”
- Kategori: Community Milestone
- Hook: Progress celebration
- Goal: Community pride + retention
Hari 29 (Senin) - EXPERT INTERVIEW
“Dokter Spesialis Jiwa Ungkap: Kesalahan Terbesar Keluarga Indonesia”
- Kategori: Expert Authority
- Hook: Professional perspective
- Goal: Credibility boost
Hari 30 (Selasa) - FUTURE ROADMAP
“30 Hari Berlalu: Apa Selanjutnya untuk Keluarga KAWAN LANSIA?”
- Kategori: Future Vision
- Hook: What’s next teaser
- Goal: Long-term commitment + course presell
BONUS STRATEGIC ELEMENTS:
Content Distribution Pattern:
- Senin: Educational/Authority building (fresh week energy)
- Selasa: Problem-solving (engagement peak)
- Rabu: Practical tips (mid-week solution seeking)
- Kamis: Advanced topics (deeper engagement)
- Jumat: Permission/validation (TGIF relief)
- Sabtu: Community/stories (weekend relaxation)
- Minggu: Q&A/reflection (family time content)
Engagement Optimization:
- Video 3, 7, 14, 21, 28: Extra promotion push
- Thumbnail pattern: Dr. Rista expression + key text + family element
- CTA rotation: Subscribe → Comment → Share → Save → Join email list
Lead Magnet Integration:
- Hari 4: “Checklist 10 Tanda Bahaya Mental Health Lansia”
- Hari 15: “Template Rutinitas Harian Kesehatan Mental”
- Hari 22: “Panduan Komunikasi Sulit dengan Orangtua”
- Hari 30: “Roadmap 90 Hari Transformasi Keluarga”
Monetization Preparation:
- Week 2: Mention consultation availability
- Week 3: Tease upcoming course
- Week 4: Pre-launch course announcement
EXECUTION TIPS:
- Batch recording: Record 7 videos in 1 day
- Thumbnail consistency: Same style, different expressions
- SEO optimization: Each title researched for keyword volume
- Community management: Respond to ALL comments first 2 hours
- Cross-promotion: Teaser di Instagram/TikTok 2 jam before upload
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